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Most SWOT sessions produce a crowded grid, a brief sense of alignment, and a document that is rarely opened again. The problem is not the four-box framework itself. The problem is using SWOT to describe everything instead of deciding what matters and what must happen next.
Most SWOT sessions produce a crowded grid, a brief sense of alignment, and a document that is rarely opened again. The problem is not the four-box framework itself. The problem is using SWOT to describe everything instead of deciding what matters and what must happen next.