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Screenshot 2025-12-16 184524.jpg
Selling with Intent.jpg
Screenshot 2025-12-16 184524.jpg

Selling with Intent

$19.95

Selling with Intent: Leaving Nothing to Chance is a practical, actionable guide for sales leaders who want to lead with clarity rather than rely on instinct or luck. Written for leaders at every stage, the book breaks sales leadership into clear frameworks that can be read cover to cover or referenced as needed to solve real, day-to-day challenges.

Cochran focuses on intentional decision-making—helping leaders build sound strategy, develop high-performing teams, and create repeatable success in complex, fast-changing sales environments.

Selling with Intent: Leaving Nothing to Chance is a practical, actionable guide for sales leaders who want to lead with clarity rather than rely on instinct or luck. Written for leaders at every stage, the book breaks sales leadership into clear frameworks that can be read cover to cover or referenced as needed to solve real, day-to-day challenges.

Cochran focuses on intentional decision-making—helping leaders build sound strategy, develop high-performing teams, and create repeatable success in complex, fast-changing sales environments.

Selling with Intent: Leaving Nothing to Chance by Rick Cochran breaks sales leadership into clear, accessible frameworks that can be read sequentially for a comprehensive view or consulted selectively for specific challenges.

The book explores the core responsibilities of sales leaders, how to build and execute a winning sales strategy, and how to develop teams that perform consistently under real-world pressure. Readers are guided through strategic planning using tools such as SWOT analysis and AI-driven insights, along with proven approaches for managing people, navigating change, and effectively handling sales objections.

Beyond the fundamentals, Cochran examines how emerging technologies, evolving buyer behavior, and market uncertainty are reshaping modern sales leadership. Throughout the book, the emphasis remains on intentional decision-making—reducing randomness, increasing clarity, and creating repeatable results rather than leaving outcomes to chance.